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Logo design
Impact
To us, a logo is all about impact. And we don't necessarily mean the kind of
impact that will leap out and grab people by the head, but the kind of
impact that will make them remember and want to speak to you when they need whatever
service or product your company provides. A logo's role is to make that first
good impression when people discover your business.
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The creative process
Many people make the mistake of getting stuck on "cleverness" or beauty in their logo designs. If you think about it, many of the world's most famous brands are fairly uninspiring in terms of aesthetics, but they all convey some image of the company they represent. This is the most important thing to us, and if that means that simply a particular typeface will suffice to convey the message, that is what we will recommend. Our creative process is open, no-nonsense and efficient, and our clients love it.Testimonial
I was both relieved and confident that Alterity would be able to design a logo, business card and website that reflected my thoughts. I was happily surprised by the outcome that not only delivered against my brief but improved it substantially. Alterity are a true business partner who listened carefully to my ideas, questioned and clarified where they thought appropriate and then delivered beyond my expectations.