Website Audit
We will put your website through a series of rigorous tests and analyses to produce a detailed report that you can act on quickly and easily. The report contains four sections:
- Technical Analysis: test to see how your website performs in different technical setups (screen size, browser compatibility, mobile phone display etc). We also test the code for compliance with web standards
- Visual Design: is your website designed to compete with the modern standards? Does it steer visitors clearly towards actions or is a confusing mess?
- Search Engine Analysis: how is your website perceived by the leading search engines? Is your site using the right keywords? How do you measure against your main competitors?
- Marketing Strategy: we recommend some simple tailored strategies that you can use to increase search engine impact and drive more quality visitors to your site.
Many people think that simply having a website and marketing it aggressively will bring success, but this type of approach relies on quantity to deliver returns, and will ultimately end up costing you money, time and reputation. Marketing and advertising is only half the process. The other half is having a website that will convert traffic into revenue.
Nowadays the competition on the web is too fierce and the customer too web-reliant for businesses to settle upon cheap "quick fix" websites. The key to success is retaining and converting visitors once they arrive, and that requires a website that will engage the user, feed them the information they want and then steer them towards a purchase (or other revenue-generating action) in a pleasant and efficient manner. This is what website optimization is all about.
Obviously, each individual business is different and there is no such thing as the optimum website design. That is why, when you employ us to optimize your website, we will work closely with you to first understand the drivers behind your business and, more importantly, get inside the heads of the customers or clients you want to target. This is not just a facelift, it is an involved consultancy process that will prove incredibly value to your business.
If you want your website to start converting quality business, then your first step is to get in contact and ask about our Website Audit Service (see details to the right). This is an excellent and invaluable starting point for any website, and will give you a solid platform on which to build your website strategy.
Beyond the audit, we have a very wide range of website optimization packages, ranging from a basic technical tweak to a full 6-month programme of analysis, optimization and promotion. Since everything starts with a free consultation, we recommend you start with this and go from there.